With the Euro 2024 knockout stage arising, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, through a spread of Lenses and activations to indicate your help on your group.

Snapchat has launched 20 unique AR lenses for the occasion, that are designed to “encourage Snapchatters to show all their feelings and reactions to the motion on the pitch, into memes to share with their family and friends” within the app.

As you’ll be able to see within the above clip, Snap has a spread of character depictions and supporter results for numerous features of the match.

Snap’s additionally partnered with Nike and Adidas on “Equipment Selector” AR lenses, which allow Snapchatters to attempt on all of the official EUROs Nike and Adidas group kits. Customers may also swipe as much as purchase supporter gear within the app, which is a key aspect of Snap’s expanded commerce push, extending digital Lenses to actual life merchandise. The identical additionally pertains to its Bitmoji characters and the clothes you costume these depictions in.

Snap’s additionally partnered with Deutsche Telekom on a collection of Euro 2024 AR Lenses, whereas Lufthansa and SunExpress have additionally launched devoted Euro 2024 parts.

By way of content material, Snapchat can also be internet hosting official Euro 2024 highlights in Germany, France, the Center East and North Africa, by way of partnerships with Deutsche Telekom, Axel Springer, TF1, beIN SPORTS.

Snapchat’s younger viewers skew makes it an awesome platform for occasion tie-ins, whereas Snapchat customers are additionally extremely engaged in sports activities total. Together, it is clear that Euro 2024 will likely be an enormous focus for a lot of customers within the app, which may additionally present alternatives for model tie-ins and promotions.  

You’ll be able to learn extra about Snap’s Euro 2024 parts here.