Hindustan Media Ventures Ltd has announced its plans to acquire a 3.54% stake in DSM Fresh Foods, the company behind the popular online meat delivery brand, Zappfresh, for a total investment of Rs 11.99 crore.
This investment, as stated in a regulatory filing, involves subscribing to 807 equity shares of DSM Fresh Foods Pvt Ltd. HMVL mentioned that it sees potential in the growing online meat delivery sector, and sees it as a strategic investment to tap into this market.
Zappfresh offers a diverse range of meat products including chicken, mutton, seafood, and specialty meats. In the previous financial year, the brand generated a turnover of Rs 56.28 crore.
This move reflects Hindustan Media Ventures’ interest in diversifying its investment portfolio and exploring opportunities in the e-commerce and food delivery space.
Unique perspective:
Investing in online food delivery businesses can provide companies with a strategic edge in today’s digital age. Hindustan Media Ventures’ decision to invest in Zappfresh shows its forward-thinking approach to tapping into the growing e-commerce market, especially in the food and meat delivery sector. This investment not only reflects the potential of the online meat delivery market but also represents a step towards future-proofing its business in the evolving digital landscape.
