Google is expanding access to its generative search elements to keep up with the latest trends in web discovery and engagement.
Google’s AI-powered generative search system, called “Search Generative Experience” (SGE), provides complementary prompts and guidance, along with the option to expand your search queries through conversational cues.
Originally launched back in August in selected regions, Google is now making its SGE experience available to millions more people. According to Google:
“Starting today, we’re bringing Search Labs and SGE in English to more than 120 new countries and territories around the world, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa. As part of this expansion, we’re also enabling four new languages for everyone using SGE: Spanish, Portuguese, Korean and Indonesian. So if, for example, you’re a Spanish speaker in the U.S., you can now use generative AI in Search with your preferred language.”
This is an important update, as conversational AI is seen as the future for search. This shift could have major implications for the future of Google’s core business. The popularity of ChatGPT suggests that many people prefer the more engaging, interactive discovery process.
Google has been relatively cautious with the roll-out of its generative AI tools, despite working on them for many years. However, OpenAI has forced Google to release its AI search tools faster, and we’re now seeing more conversational AI elements in all of Google’s various surfaces.
Google is also testing out some new SGE search options, including follow-up questions to refine your search, as well as adding new translation-related prompts for SGE to improve the accuracy of translation-related queries by asking clarifying questions.
Over time, Google will continue to refine and improve its conversational AI elements, which will have a significant impact on discovery trends.
Unique perspective: The integration of conversational AI elements into Google’s search tools marks an important shift in how people engage with online content. As this technology continues to evolve, it will significantly impact the way users discover and interact with information on the internet.
