When it comes to content marketing, different types of content are required to cater to the various questions and queries that arise at each stage of the buyers’ journey. To ensure that you cover all the necessary elements, it is important to plan your content strategy accordingly.
At the beginning of the funnel, you need to grab attention and generate interest. This calls for more visually appealing overviews and prompts. As the buyer progresses to the middle stage, you should provide more informational content to sustain their initial interest.
By addressing each aspect of the funnel, you can maximize conversions. The team at SEMRush has conducted their own research and created a helpful guide that offers valuable insights into where you should focus your efforts. You can find more information on the most effective content approaches for each stage of the funnel on the SEMRush blog.
