Asus Zenfone 10 has the same size but improved hardware
ASUS Zenfone 10 could be the last device in the series as the company undergoes restructuring across divisions, a Taiwanese media report claims.
ASUS’ Zenfone series has been around since 2014, and it has almost been a decade since the company first debuted the Zenfone lineup of smartphones. However, reports now suggest that the ASUS Zenfone 10 could be the final Zenfone device by the Taiwanese tech giant.
As spotted by 9to5Google, ASUS is currently undergoing organizational restructuring that has resulted in a reduced workforce in the company’s PC division—spanning across both China and Taiwan. According to the report, ASUS had previously intended to hire more staff for its mobile division—covering both Zenfone and ROG lineups, but these plans were changed—resulting in layoffs instead.
Now, the Taiwanese Media’s sources reveal that the Zenfone 10 “will be the last generation of this series.” Furthermore, the “Zenfone team will be integrated into other departments in the future, or directly into the ROG team.”
Notably, the ASUS Zenfone 10 has yet to reach markets like India and was only launched in the US last month. It is powered by the latest Snapdragon 8 Gen 2 chipset, the choice of 8GB or 16GB of RAM—all running using a 4300 mAh battery. For the optics, the device features a 50-megapixel primary camera and a 13-megapixel secondary ultrawide camera. Arguably, the device’s standout feature is its 5.92-inch FHD+ panel with a 144Hz refresh rate, all packaged within a compact body—which is a major selling point for people who prefer compact flagships phones.
However, the previous Zenfone flagship, the Zenfone 9, did make it way to India at a price of Rs 64,490 in 2022. It features the Snapdragon 8 Plus Gen 1 chipset, 8GB of RAM, 128GB of onboard storage, and a compact 5.92-inch OLED display.
According to a Taiwanese media report, the ASUS Zenfone 10 could possibly be the last device in the Zenfone series. The report suggests that ASUS is undergoing restructuring across divisions, resulting in a reduced workforce in the company’s PC division. Initially, ASUS had plans to hire more staff for its mobile division, covering both Zenfone and ROG lineups, but these plans have been changed, leading to layoffs instead.
Sources from the Taiwanese media reveal that the Zenfone 10 will be the final generation of this series. Additionally, the Zenfone team will either be integrated into other departments in the future or directly into the ROG team.
The ASUS Zenfone 10, which was recently launched in the US and has yet to reach markets like India, boasts improved hardware. It is powered by the latest Snapdragon 8 Gen 2 chipset, comes with a choice of 8GB or 16GB of RAM, and has a 4300 mAh battery. The device also features a 50-megapixel primary camera, a 13-megapixel secondary ultrawide camera, and a 5.92-inch FHD+ panel with a 144Hz refresh rate, all packed within a compact body.
While the Zenfone 10 may potentially be the last device in the series, the previous flagship, Zenfone 9, did make its way to India in 2022. Despite the uncertainty surrounding the future of the Zenfone lineup, ASUS continues to innovate and offer competitive smartphones to consumers.
In conclusion, the ASUS Zenfone 10 could mark the end of an era for the Zenfone series. As the company undergoes restructuring, it remains to be seen what the future holds for ASUS and its mobile division. However, with its latest flagship offering impressive features, ASUS continues to leave a lasting impression in the smartphone market.
[Unique Perspective] The potential conclusion of the ASUS Zenfone series highlights the ever-evolving nature of the smartphone industry. With new advancements and changing market demands, companies must adapt and restructure to stay competitive. ASUS’s decision to integrate the Zenfone team into other departments reflects its dedication to innovation and finding new opportunities for growth. As consumers, we can expect to see exciting developments from ASUS in the future, as they continue to push boundaries and redefine what smartphones can do.
